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As a result, it may be beneficial to adjust the score of a document based on the difference (in age) from the average age of the result set."– All captions from US Patent Document Scoring Based on Document Content Update The age of a webpage or domain isn’t the only freshness factor.

Search engines can score regularly updated content for freshness differently from "Also, a document having a relatively large amount of its content updated over time might be scored differently than a document having a relatively small amount of its content updated over time." In fact, Google may choose to ignore small changes completely.

Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO.

Following our own advice, this is a brand new update of that article.

[Estimated read time: 11 minutes] How fresh is this article?

Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal.

This way, Google may be less likely to ignore the change.In 2003, Google engineers filed a patent named Information retrieval based on historical data that shook the SEO world.The patent not only offered insight into the mind of Google engineers at the time, but also seemingly provided a roadmap for Google’s algorithm for years to come.Upon selecting each feature, you are provided with a short description.If you select a feature and receive an error message stating that the selected feature requires a certain other plugin as a dependency, click the "Select Required" button and it will attempt to auto-select all other dependencies for installation.Giant, great big caveat: Keep in mind that while multiple Google patent filings describe these techniques — often in great detail — we have how Google uses them in its algorithm.While we can't be 100% certain, evidence suggests that they use at least some, and possibly many, of these techniques to rank search results. When you sign in to comment, IBM will provide your email, first name and last name to DISQUS.That information, along with your comments, will be governed by DISQUS’ privacy policy.Learn more about when to update Chrome, as well as extra tips for your operating well as all other KNIME products are linked automatically to the KNIME Update Site through the File menu via the "Install KNIME Extensions" command.


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