This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).
Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.
There are no compatibility filters, so once you’ve filtered by the basics, there’s no way of narrowing it down.
However, perhaps controversially, arguably this is more of a pro than a con – as the saying goes, opposites attract!
Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.
Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.
However, they do have a live help service at their homepage to talk you through joining.
Pros: Uses compatibility testing to match you with someone who shares the same worldview as you.
It’s a softly, softly approach – excellent for those new to internet dating or nervous about entering the melee, or using a fast-food dating app like Tinder.Very well managed, new, clean design makes it more appealing to navigate. When you click for more info you’ll more often than not end up with info boxes that you need to fill in before you can advance to the pricing info.We wish sites would be more transparent about their fees.You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.A one step Facebook log-in process leads on to a few simple questions (the most obvious – height, kids, whether you drink or smoke), a description and a photo – then you are in. To use the site fully – sending unlimited messages to other members – payment is required.You can browse a selection of pictures and ages before logging in, anything more specific requires you to become a member. As with many free or low-cost sites, ads can be frequent and feel spammy.Yet many friends of mine who had previously ruled out anyone with children on a dating site are now happily dating (or married to) single parents they met in real life.With judgemental tick-boxes they would have filtered out the very person they are in love with now.And there’s no sense in ruling someone out for reasons that may become insignificant once you’ve met in real life.‘Only show me people without children’ ‘Only show me men over 6ft 1in’ ‘Only show me vegetarians’ ‘Only show me people who don’t want kids’ The tick-boxes on many dating sites are a common part of the structure of the sites – and people often fill them in and make their choices quickly, based on in-the-moment gut feeling, prejudice or a past bad experience.