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A stickler for promoting ethical practices within the UK dating industry she champions the sites that get it right while highlighting those holding it back.By Mark Sweney: DC Thomson has no plans to scrap or sell any of newly acquired sites and plans to integrate them with its own businesses.On 15 December 2011, DC Thomson estimated that Friends Reunited was worth only £5.2 million, a fifth of the price it paid to ITV two years previously.with the focus shifting from reuniting with school friends to being a place where people collect and share memories of the past.On 1 October 2013, under the guidance of new CEO Annelies van den Belt, Brightsolid Online Publishing was rebranded as DC Thomson Family History, focusing on its core family history brands.As a result of this, Friends Reunited was no longer considered an integral part of the direction and was to be re-incubated elsewhere in the DC Thomson company.

Friends Reunited Dating membership prices with code: Aet Suvari has been reviewing and writing about the world of online dating since 2008 and the launch of Online Dating Help.

In 2007, ITV Chairman Michael Grade described the site as "the sweet spot" of the internet and stated that "Friends Reunited is one of the great undersung jewels in the crown ...

one of the most important bits of ITV going forward, a massive presence, and profitable" Following regulatory approval, the sale was completed on 25 March 2010.

The Brightsolid chief executive, Chris van der Kuyl, said that all 60 Friends Reunited employees would be kept on as the staffing numbers had been factored in as part of the deal with ITV (LSE: ITV). He added that when his company started looking at buying Friends Reunited it had “no genuine interest” in the social networking or dating side of the business.

However, when synergies between DC Thomson’s digital portfolio and regional publishing business were taken into account, van der Kyl said that an “opportunity presented itself to get amazing assets”.

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