The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age.
The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
Our agency is proud to be involved in continuing this important message.”With “Fans of Love,” the NFL Pro Bowl becomes a celebration of all fans regardless of which communities they identify with.
The real people featured in the spot include Special Olympians who are best friends, a multiracial family, and an Orlando Pulse shooting survivor and her girlfriend among others.
Authentic reactions of surprise and support from real NFL fans at the event are highlighted in the video.
Viewers are encouraged to rethink their biases and visit the campaign website to learn more about reducing bias.
Made specifically with dogs in mind, the tabletop HD camera has two-way audio, so you can tell if Fido is barking, and he can be quickly comforted by the sound of your voice.While there are more and more pet-friendly travel options popping up every day, sometimes it just makes more sense for us to leave our furry friends behind.Now leaving your best friend at home doesn’t have to mean saying goodbye for the duration of your trip.The camera also has noise and face detection, so it can let you know via push notification if it detects a loud noise—like barking or breaking glass—in your home, as well as if it sees someone it doesn’t recognize.Even better, an optional subscription allows you to record to the cloud what’s going on.“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council.“We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.” The Love Has No Labels campaign first launched nationally in 2015 with a video of skeletons dancing and embracing before coming out from behind an x-ray screen revealing themselves as diverse couples, friends and families, followed by “We Are America” featuring John Cena celebrating the diversity of America on Independence Day.The durable device can be controlled from any i OS or Android device, and allows you to play ball with your cat or dog while you’re at your desk, or even while you’re on a plane headed across the country, provided you're logged on.The Playdate's built-in camera helps you control where the party ends up, and a special slit on the outside allows you to add ribbons (a cat favorite) when playing with your feline friends.Furbo's night vision setting allows you to see what’s going on even late at night, and 4x zoom helps you get close to the action.The standout feature, however, is the "treat popper," which allows you to shoot treats at your furry friend (in a playful, non-hurty way! This Wi Fi-connected ball also isn’t due out until later this year, but boy does it look fun.