By prioritizing users' privacy while delivering a curated matchmaking service, the app certainly caters to high-octane, ambitious women.But then again, it benefits all women, not just the no-bullshit Olivia Popes and multitasking Gwyneth Paltrows of the world.Behind the scenes, The League works not unlike a private matchmaker—curated, careful, thoughtful—but with the ease and Gen Y-ness of an app, it attracts young 20 and 30-somethings, not 50 year old "entrepreneurs" looking for their fourth wives. On other apps and sites, while you can designate, say, that you are a 24-year-old woman who only wants to date men 25-34 years old, it doesn't matter: Your profile will still be visible to those 68-year-old men trolling for 24-year-old women, even though you've already said you are not interested in that. While they're careful to only show you matches that make sense for you, they'll also only show your profile to people you would potentially be interested in, too. And yet no one has cared to enforce such a practical policy on the digital dating world—until Bradford.
While it won't solve any major world problems, of course, it could certainly make a whole bunch of peoples' lives easier, in a small but noticeable way. It's easy, too easy, to count the reasons why any woman who wants to "date intelligently," as their tagline goes, would love the app, which—while it rolls out today in San Francisco only—will spring up in major U. Bradford, a former Google employee who holds an MBA from Stanford, snagged on something when she suddenly became single in grad school: She wanted to join Tinder and Ok Cupid, but she didn't want everyone (her professors, her potential future employers, her ex boyfriend's friends) seeing her personal information and that she was "on the prowl." But how could she put herself out there without overexposing herself in the process?This dilemma sparked one of the key differentiators of The League: By requiring both Linked In and Facebook for signup, The League can keep people's profiles from popping up in front of those in their professional and social networks, if they want: Brilliant, right? A study done by the Proceedings of the National Academy of Sciences found that online dating is responsible for more than one third of marriages in the United States.This represents a huge shift in how people are meeting their future spouses.Of course, while requiring both Facebook and Linked In could be a barrier (many creative types don't have Linked In; many people have jumped ship from Facebook), it seems to be more of a hurdle than a total roadblock, with people actually signing up for Lindked In or reactivating their Facebook accounts so they can get on the list for The League.Unsurprisingly, there are a lot of people who want to date without ditching their discretionary concerns.Aptly named to imply a superior caste of digital daters, The League relies on a screening algorithm that promises to keep its community "well-balanced and high-quality," so perhaps the negative press was somewhat understandable.But beneath The League's veneer of exclusivity, there's a clever, problem-solving interface that seals it: The app's strength is its function, not its flash. Here, why you should have it on your radar: #1: The privacy thing.It's great—really great—in spite of what some people might have you think.In August, the press pounced on The League while it was in development, labeling it "Tinder for elitists," (Huff Po) and painting its target customer as "a narcissist with an over-inflated evaluation of their own worth" (The Daily Dot).